B2B Customers Expect Personalized Information - 3 Ways for You to Deliver.

One-size-fits-all websites and mass emails are a thing of the past! Personalizing your marketing communications to target well-defined relevant audiences with valuable information is not just for B2C anymore, B2B customers have caught on and are expecting personalized, relevant content as well. In this blog we discuss three ways for you to address that need for personalized information.

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The leading investigators and rising stars in Tuberculosis research

Tuberculosis (TB) is an infectious disease usually caused by Mycobacterium tuberculosis bacteria and treatment requires the use of multiple antibiotics over a long period of time. However, antibiotic resistance is a growing problem with increasing rates of multiple drug-resistant TB (MDR-TB) and extensively drug-resistant TB (XDR-TB). Thus, research constantly seeks new antibiotic for treating the most drug-resistant forms of tuberculosis.

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The Power of Peer Influence

Few decisions are made without getting input from others. This statement is true for personal and professional decisions. In our latest blog we explore how important peer recommendations really are in the B2B world and take a look at the underlying motivations for doing like others do.

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The opinion leaders and rising stars researching Crohn’s disease

Crohn’s disease is an inflammatory bowel disease and can be both painful and debilitating, and sometimes may lead to life-threatening complications. There is no known cure for Crohn’s disease and scientists are currently exploring many different options to try to find a Crohn’s disease cure - ecology of the human microbiome, AI methods, genetic marker which could individualise drug treatment - are just a few examples of recent research fields. In this week’s TTL, we review opinion leaders and rising stars related to Crohn’s disease.

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The opinion leaders and rising stars researching measles

This week’s TTL is focused on the highly contagious disorder - measles. Since the rapid rise in measles cases around the world, there has been an increased focus on the crucial role vaccines play in eliminating serious diseases. Preliminary global data from WHO shows a worldwide increase of 300% during the first three months of 2019 compared with the same period last year - and the disease has spread fast among clusters of unvaccinated people. In this week’s TTL, we globally review relevant KOLs, rising stars and affiliations related to measles..

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Work smarter with your CRM

We are today announcing the launch of Monocl for CRM! This is a significant release for Monocl as it marks the first time our content and insights are provided within a CRM platform. Countless interactions and discussions with executives in medical affairs, field medical, sales, marketing and other related functions in the pharmaceutical industry has truly helped shape the design, features and content of this product. We hope you like the end result.

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