The increased volume of information has made it much harder to get key messages across. Recent regulations to protect individual privacy are very positive, but place additional requirements on marketing and sales teams to operate in a compliant manner. A new more targeted and compliant approach will be essential to remain competitive.
Find relevant new leads faster and easier in your product areas based on highly targeted characteristics such as detailed research focus, seniority, collaborations with your existing customers, author characteristics, influencing capacity, geographic location and much more.
Close more deals faster by focusing your efforts on the right opportunities. Prioritize among potential buyers based on their history of using your or your competitors’ products, recently received funding and scientific impact. Proprietary ranking algorithms ensure that you always look at relevant stakeholders.
Build a stronger relationship with your existing customers and drive strategic upselling by tracking buying triggers such as research, funding and news activity of your most important buyers. Apply relational and referral selling by leveraging the network of your customer base.
Experience a platform tailored for life science marketing and sales to help manage and optimize lead generation workflows. Export data, share work spaces with your colleagues and integrate key content with your existing CRM and marketing platform to make them intelligent.
“OK. I’ll hand it to all the folks at Monocl. I’m just slightly blown away by their new expert analytics software… To my biotech friends, this is like PubMed merged with LinkedIn on steroids. Cool tool, superior.”- Head of Sales, Scientific instrument company, Europe
A major instrument manufacturer acquired Monocl licenses before the launch of a new liquid biopsy product. They were looking to identify and approach senior researchers who were working with the incumbent technology and who had recently received grants in adjacent fields. Using Monocl, they were able to build a list of 5000 prospects in a single day. Each prospect matched the ideal research profile and was more likely have funds to invest in new products. The license was later expanded and distributed to both sales and marketing directors to boost outreach performance. Thanks to the new targeted approach, the company increased email opening rates from 13% to 40% and thereafter exceeded its application sales target.
A major instrument manufacturer purchased Monocl licenses and related professional services for an insight-driven marketing strategy. The company used Monocl to increase its understanding of the main application areas in the research segment, their relative size and growth over the past five years and their future trajectory. The results and insights were used to improve the market positioning of the existing product portfolio and to craft a meaningful new content strategy for the entire business unit. The results were also used to establish relationships with young up-and-coming scientists, who were on a trajectory towards an influential position in the scientific community.
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