Marketing & sales

Market and sell in a much smarter way

Monocl provides you with unique actionable insights to accelerate lead generation and drive relational strategic upselling towards your existing customer base.

The increased volume of information has made it much harder to penetrate with key messages. Recent regulations to protect individual privacy are very positive, but adds additional requirements on marketing and sales teams to operate in a compliant manner. A new more targeted and compliant approach will be essential to remain competitive.

Power your pipeline with critical stakeholder insights

“Ok. I'll give it to all folks at Monocl. I'm just slightly blown away by their new expert analytics software… To my biotech friends, this is like PubMed merged with LinkedIn on steroids. Cool tool superior.”

- Head of Sales, Scientific instrument company, Europe

Expert related content

  • 2.5 million expert profiles
  • 280 000 clinical investigators
  • 100 000 senior authors
  • 550 000 established authors
  • 120 000 grant payment recipients

Key relationships

  • 192 million expert collaborations
  • 133 million activity relationships
  • 100 000 related affiliations

Activity related content

  • 21 million publications
  • 275 000 clinical trials
  • $540 billion grant payments
  • $25 billion industry payments
  • 2 million news articles
USE CASE | GLOBAL INSTRUMENT MANUFACTURER

Which scientists are most likely to be early adopters for upcoming liquid biopsy product?

A major instrument manufacturer acquired Monocl licenses before the launch of a new liquid biopsy product. They were looking to identify and approach senior researchers who were working with the incumbent technology and who had recently received grants in adjacent fields. Using Monocl, they were able to build a list of 5000 prospects in a single day. Each prospect matched the ideal research profile and were more likely have funds to invest in new products. The license was later expanded and distributed to both sales and marketing directors to boost outreach performance. Thanks to the new targeted approach, the company increased email opening rates from 13% to 40% and thereafter exceeded its application sales target.

USE CASE | INTERNATIONAL INSTRUMENT COMPANY

Which market trends and research topics should we include in our new content-focused marketing strategy?

A major instrument manufacturer purchased Monocl licenses and related Professional Services to execute on an insight driven marketing strategy. The company used Monocl to increase its understanding of the main application areas in the research segment, their relative size and growth over the past 5 years and their future trajectory. The results and insights were used to improve the market positioning of the existing product portfolio and to craft a meaningful new content strategy for the entire business unit. The results were also used to establish relationships with young up-and-coming scientists, who were on a trajectory towards an influential position in the scientific community.

Interested?

Reach out directly for a demo.