The Challenge of Selecting Advisory Board Members

As medical affairs have turned from a support to a core business function advisory boards have become even more crucial for bringing the outside voice in. Continue reading to learn more about how to select advisory board members and how Monocl’s newest data stream - information on the boards the experts in our platform currently serve on - can help you with this.

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Editorial Boards – Experts Selected by Experts

Being invited to join the editorial board of a leading scientific journal is an honor for every researcher. For the journals recruiting well-known experts for their editorial boards helps their reputation and the success of the journal. Professionals who are appointed to these prestigious board memberships have proven themselves and have been vetted by domain experts: the editors of scientific and medical journals. In this post we explore what members of editorial boards actually do and how they are selected by the editors of the journals.

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The Power of Peer Influence

Few decisions are made without getting input from others. This statement is true for personal and professional decisions. In our latest blog we explore how important peer recommendations really are in the B2B world and take a look at the underlying motivations for doing like others do.

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The Science Behind Opinion Leadership

Pharmaceutical companies from large to small engage opinion leaders to support adoption of their new drugs. In our latest blog we take a deep dive into the literature spanning more than a century to answer the question: what is the science behind opinion leadership?

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ROI, ROO, ROR, ROX – The Confusing Metrics of Trade Show Success

Return on investment alone is not enough to capture the value of trade shows for manufacturers of scientific instrumentation where purchase decisions that can take many months. New return metrics are needed. Read our blog to find out about ROO, ROR and ROX.

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The Secret to Engaging HCPs – Targeted Content and Digital Channels

Doctors are suffering under information overload: these days medical information doubles every 2.5 months. Read our blog to find out what content physicians are interested in and how they want to receive it.

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