ROI, ROO, ROR, ROX – The Confusing Metrics of Trade Show Success

Return on investment alone is not enough to capture the value of trade shows for manufacturers of scientific instrumentation where purchase decisions that can take many months. New return metrics are needed. Read our blog to find out about ROO, ROR and ROX.

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The opinion leaders and rising stars in Pancreatic cancer

Your weekly stakeholder digest, this week with leading experts in Pancreatic cancer. In this post we outline the opinion leaders, rising stars and other key stakeholders as well as publications and clinical trials trends.

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The Secret to Engaging HCPs – Targeted Content and Digital Channels

Doctors are suffering under information overload: these days medical information doubles every 2.5 months. Read our blog to find out what content physicians are interested in and how they want to receive it.

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Meet Monocl - Gustaf Jungnelius, Data Analyst

At Monocl, we look for people who continually love to learn. Our Data Analyst Gustaf is a perfect example of that.

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The leading opinion leaders and rising stars in Melanoma

Your weekly stakeholder digest, this week with leading experts in Melanoma. In this post we outline the opinion leaders, rising stars and other key stakeholders as well as investigator and clinical trials trends.

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The opinion leaders and rising stars in Depressive disorders

Your weekly stakeholder digest, this week with leading experts in Depressive disorders. In this post we outline the opinion leaders, rising stars and other key stakeholders as well as investigator and clinical trials trends.

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